PURPOSE
Bringing laughter, surprise, and inspiration to the world
We aim to deliver content that makes people laugh so hard they can’t breathe, fall out of their chairs in surprise, and feel deeply moved.
Our existence is to entertain the world through our creations.
MISSION
To become Japan’s leading content supplier
We strive to be the top content supplier in Japan—both in quality and quantity of video content, including variety shows, dramas, and films.
After achieving national leadership, we’ll expand globally.
CORE VALUES
1Playfulness in Creation
Creating laughter, surprise, and inspiration is the most enjoyable work.
We must enjoy the process with a spirit of playfulness to create joy.
So let’s enjoy the process of creating to the fullest!
2Viewer‑First Mindset
We produce with the viewer in mind, aiming to enrich their experience emotionally,
without causing harm to viewers or collaborators.
3Valuing Team Members
Our work is impossible alone—it requires teamwork.
Whether the crew is over 100 people,
we cherish every teammate to achieve peak performance.
4Persistent Positivity
Creative work often hits dead ends.
But we stay positive and find or create new paths.
The more challenging the birth of a project,
the greater the satisfaction at release.
5Ownership Attitude
We approach work with total ownership.
This mindset accelerates growth and makes work truly enjoyable.
CEO
President & CEO
2001
Graduated from Waseda University, Faculty of Law; joined Marubeni Corporation.
Unable to let go of my desire to work in entertainment, I left the company in December of the same year.
2002
Joined a TV production company, contributing to hits like “Guruguru Ninety-Nine” and “Gyōretsu no Dekiru Hōritsu Sōdanjo.
2008
Founded FOOLENLARGE Inc.,
Producing programs like “Shikujiri Sensei,” “Sakurai/Ariyoshi THE Yakai,” “Matsuko no Shiranai Sekai,” films, CM, and MVs.
2015
Established GROVE Inc.,
a social media creative agency, focusing on SNS marketing and influencer management.
2016
Launched WISENLARGE Inc.,
a staffing agency serving the TV production industry with 200+ production professionals.
—later merged into UNITED PRODUCTIONS in 2022.
2019
Merged with KeyProduction Co., Ltd., and rebranded as UNITED PRODUCTIONS Co., Ltd.
OVERVIEW
COMPANY
| Company Name | UNITED PRODUCTIONS Co., Ltd. |
| President & CEO | Atsushi Morita |
| Employees | 420 (as of April 1, 2025) |
| Founded | September 3, 2008 |
| Incorporated | October 3, 2016 |
| Capital | ¥10 million |
| Headquarters | 2F, F Nissay Ebisu Building, 3‑16‑3 Higashi, Shibuya-ku, Tokyo 150‑0011, Japan |
| Business Description | TV variety and drama production, film production, commercial production; talent and extra training & management registered employment placement services and temporary staffing; post-production (editing & MA); SNS video editing (YouTube, TikTok), etc. |
| Licenses | Dispatch: Haken‑13‑307256; Placement: 13‑Yu‑308237 Worker‑dispatch-related disclosures See link (Japanese).https://united-p.co.jp/company/?utm_source=chatgpt.com |
BOARD MEMBERS
役員紹介
Director
Kohei Shibano,
Director
Gentarō Shimada,
Director
Tetsuya Inomata,
Auditor
Yoshihide Iimori,
COMPANY HISTORY
沿革
| 2008 | Sept | Founded FOOLENLARGE LLC |
| 2016 | Oct | Established WISENLARGE Inc., a TV staffing company |
| 2019 | Apr | Fully acquired by KeyHolder Co., Ltd.; FOOLENLARGE absorbs video production biz |
| Jun | FOOLENLARGE becomes UNITED PRODUCTIONS after merger with KeyProduction | |
| Agu | The company changed its name to UNITED PRODUCTIONS Co., Ltd. following an absorption-type merger, in which FOOLENLARGE Inc. was the surviving company and KeyProduction Co., Ltd. was the absorbed entity, combined with a business acquired from an external party. | |
| Oct | KeyHolder acquires all shares of WISENLARGE | |
| 2022年 | Jan | Organizational restructuring merges WISENLARGE into UNITED PRODUCTIONS |
| Jan | Founded TechCarry Inc. for equipment rental | |
| 2023年 | Apr | Established macaroni Inc. for variety program production |
| Apr | Launched TOKYO ROCK STUDIO Inc. for global-targeted video production | |
| Sept | Launched Post-Production Division | |
| 2024年 | Feb | Established IP & Content Development Office; |
| Apr | entered partnership with Yami for horror creative content | |
| 2025年 | Jan | Launched CM Production Dept., |
| Feb | Overseas Content Production Team, | |
| Apr | Distribution Division |
ACCESS
ACCESS
2F, F Nissay Ebisu Building, 3‑16‑3 Higashi, Shibuya‑ku, Tokyo 150‑0011, Japan
03-4531-9555
GROUP
UNITED PRODUCTIONS Group Companies
KeyHolder Group Companies
